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Targeting & experiments

Define reusable audiences and understand stable assignment and exposure.

SDK 0.0.1Updated

Reusable audiences

Maintain GrowthBook condition JSON or attribute lists under Customers → Audiences. Customers use unified attributes. Batch queries require stored attributes; single-person evaluation also accepts request attributes. Delivery and Funnel share the evaluator.

Funnel experiments

  • Configure 2–20 experiment variations, phases, schedules and namespaces under Funnel → Rule resources. Split and Feature reference the same experiment.
  • Release recommendations distinguish retained sticky assignments, new bucket versions, new phases and blocking old assignments.
  • Publications keep an audit snapshot. New runs freeze current resources; existing runs keep their snapshot. SDK init/refresh downloads rules for synchronous evaluation and refresh is required at schedule boundaries.
  • Exposure comes from reached paths and revenue from verified payment. Automatic significance, SRM and external bucketing adapters are outside the completed scope.